After all, this is just a mobile game and the scientists behind it are tracking your performance to measure how people of all ages compare in their spatial navigation abilities." You might get lost occasionally, but that’s all right. You can snap a photo or two, but your main job is to navigate the maze of waterways to find missing pieces of a long-lost journal. On your way you may encounter magical creatures. "You are guiding a ship through rough waters. "More than two million healthy people played a game that could detect declining navigation skills, a hallmark of Alzheimer’s" Someone with a debilitating neurological disorder who takes medications where the device could help to detect vulnerability to falls or even a failure to take a medication. Could a program detect Autism in a young child for example?Ĭan the gait of a person, as derived from a wearable, help to further diagnose a loss in mental capacity or physical strength that would be an early warning sign for someone at risk. And Apple techs who are already working on wearable technologies, could attempt to use their skills to expand their scope of research. Of course, software is already being used to aid in the diagnosis of Alzheimer's disease. The possibiliites of Apple and Crossover partnering still may emerge, I hope!Īpple would do well to take a page from diagnostic gaming if they have not already done so. Patient data.thereby allowing Apple to compile a massavive anomized patient database.Īnother possibiility, Apple would have immediate access to enlist particiapnts in I believe if Apple had acquired Crossover,Ī major payor would jump at the chance to partner and provide access to millions of Importantly to access 10s of thousands patient data that could, in turn, be usedįor internal healthcare iniatives. Gain access not only to offer preferential pricing of Apple products, but more Having access to large corporate entiies that can easily be the Trojan horse to Quality oversight and performance measurement services. The top 5 corporate health insurance benefits brokers, provides implementation support, The establishment of “on-site/near-site” employer clinics. Preventative health population healthcare direct-to-consumer genome sequencing Īnother important fact is that Crossover Health and Towers Watson are in partnership in Possibilities of these Silicon Valley icons team for the common cause of addressing With regards to strategic partnering possibilities with Crossover’s current clients įacebook, Google, Microsoft, Appllied Material, and Linkedin. "We think it is ripe for simplicity and sort of a new view, and we'd like to contribute to that.Let’s not lose sight of the possible value proposition of Apple acquiring Crossover Health, In the past, Apple CEO Tim Cook has said that health is an area that interests Apple because it's where hardware, software, and services can come together into "something that's magical." "We believe that health is something that is a huge problem in the world," said Cook in 2016. CareKit is aimed at helping app developers create health-related apps to allow consumers better access to healthcare data, while ResearchKit is aimed at helping medical professionals develop studies to further medical research using data gathered from Apple customers.Īpple is said to be aiming to make the iPhone a "one-stop shop" for medical info, offering a centralized way to store all of a person's health data. It is not yet clear whether Apple would build out its own network of primary care clinics, in a similar manner to its highly successful retail stores, or simply partner with existing players.Īpple has made serious inroads into medical care with the introduction of CareKit and ResearchKit. The discussions about expanding into primary care have been happening inside Apple's health team for more than a year, one of the people said. Whether Apple would use such a startup to develop public-facing actual medical clinics or use existing facilities to sell products and gather data is not known. Apple also talked to One Medical, another startup that offers patient clinics in several different cities. Some of its existing customers include Facebook, Microsoft, LinkedIn, Square, and Apple, with many of these companies offering on-campus medical care.Ĭiting three sources with knowledge of the talks, CNBC says it's not clear why no acquisition ultimately happened between the two companies. Apple is said to have participated talks with the healthcare company up until recently, but after months of discussion, no deal materialized.Īccording to its website, Crossover Health works with major companies to provide employees with on-site medical clinics. Apple considered purchasing medical clinic startup Crossover Health as part of its push into healthcare, reports CNBC.
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